When it comes to providing your top clients with marketing materials, you want to make sure you’re giving them quality material that will help them continue to succeed. If they aren’t successful, they won’t be in business long enough to have the opportunity to do business with you again and again. So, how do you go about curating the perfect marketing package for your top clients?
Table of Contents
Why brands should curate marketing packages
When it comes to marketing, one size does not fit all. That’s why brands need to curate marketing package specifically for their top clients. By taking the time to understand each client’s unique needs and then creating a custom package that meets those needs, brands can show their clients that they are valued and appreciated. Plus, this approach is much more likely to result in long-term relationships than a one-size-fits-all approach.
Brands should be confident when asking for referrals because the relationship will be worth it. The key to a successful referral program is understanding what motivates people to share and refer content. What motivates them will depend on their personality type and culture. Knowing which motivating factors work best with specific target audiences helps marketers ensure their promotional campaigns drive results through referrals from happy customers.
The components of a powerful, competitive digital marketing portfolio
1. A strong, active social media presence
2. Well-designed and user-friendly website
3. Engaging blog content
4. A targeted email list
5. Loyalty program or discounts for repeat customers
6. An advertising budget
7. Metrics to track progress
Case studies and testimonials are also powerful components of any digital marketing portfolio. These documents can be used to show how the company’s strategy has been successful in generating a return on investment (ROI) by highlighting sales increases, cost reductions, increased conversion rates, improved reputation etc.
What should be included in the package?
A well-curated marketing package for your top clients should include a mix of print and digital assets that showcase your brand in the best light possible. Make sure to include high-quality images, thoughtfully written copy, and an overall design that is professional and on-brand. Don’t forget to also include a call-to-action (CTA) that encourages your clients to take action.
You can incentivize them with exclusive offers or discounts. And don’t forget to create two versions of your email template: one short version and one long version. Short emails are great for sending a quick update or thanking someone, while longer emails are good for sharing new work or hosting events. If you’re more into infographics, post those to Instagram Stories and then share a link to the post in your email. Finally, make sure you have everything saved as PDFs so they’re easy to download and view offline.
How to price it?
When you’re creating a marketing package for your clients, it’s important to price it in a way that reflects the value of your services. Here are seven things to keep in mind when pricing your marketing packages:
1. Know your worth. Don’t undervalue yourself or your services.
2. Consider the time investment. How much time will this project take you?
3. Factor in the cost of materials. If you’re including physical products in the package, be sure to factor in the cost of those items.
4. Know your audience. What is this client willing to spend?
5. Be flexible with your pricing. If a client is on a tight budget, see if there’s room to negotiate. The key is to get them something they want without taking too big of a risk. On the other hand, if you have clients who have more money than they know what to do with, don’t limit yourself by only offering them inexpensive options. Offer them options that speak to their high-end lifestyle and find out what they want before setting an astronomical price point.
Who should use this type of portfolio?
If you are in the business of selling or marketing products and services, then you need some type of portfolio to showcase what you have to offer. Your portfolio is like your resume; it is a way to show off your skills and experience. But unlike a resume, a portfolio can be customized for each client. This means that you can create a portfolio that is tailored specifically for your top clients. Here’s how -Choose three to five projects or campaigns from recent history where you were involved in every step of the process.
- Designate one piece as your featured project. For example, if you want to showcase logo design work, pick one logo from this list and give it its page. Do not use more than two pages for any given project.
- Showcase two pieces from this list on each page with the featured project taking up one page (so now we’re down to two pages total).
- Only include things that pertain directly to the service(s) offered by your company – such as logos for an advertising agency. The point of this type of portfolio is to show potential clients the range of skill sets and expertise that you bring to their organization.
- You might also consider including case studies or testimonials about completed projects to prove points made in your portfolio. Remember, tailor these pages according to who they are being created for.
Templates you can use
First, you’ll need to decide what kind of a template you want to use. You can use a pre-made template, or you can create your own. If you decide to create your own, be sure to include all of the necessary information, such as contact information, company logo, and so on. Once you have your template ready, it’s time to start filling in the content. Be sure to tailor the content to each client, and make sure it’s relevant to their needs. Finally, don’t forget to proofread and edit your work before sending it off. Once you’re happy with it, attach the document to an email and send it out. You should also send your client a copy of any presentation slides that go along with the document (if applicable). And remember to update your templates from time to time, so they stay fresh and up-to-date.