If you are thinking about set up your own marketing company, you should know that it’s not something that can be done overnight. There are several things that you will need to consider and several things that you will need to get together before launching your marketing firm into the big bad world of business marketing. Today, we’re going to look at what it takes to set up your own marketing company from scratch so you have all the information that you need to make an informed decision on this very important business endeavour.
Table of Contents
Define Your Brand
Your brand is the identity of your business. It’s how customers perceive you, and it’s what sets you apart from the competition. A strong brand will attract new customers and keep existing ones coming back. So how do you create a brand that will make your business thrive? -Define what your goal is. What do you want people to think about when they hear about your company? Do you want them to feel happy or sad? Do you want them to think of an image or just a name?
Create an Operating Plan
Before you do anything, you need to have a plan. This will be your roadmap and will help keep you on track as you start your business. Your operating plan should include:
1. Your business structure
2. Who will be on your team
3. What services you will offer
4. How you will acquire clients
5. How you will generate revenue
6. Your expenses
7. Your long-term goals
Understand the Marketing Industry
Before you set up your own marketing company, it’s important to understand the industry as a whole. The marketing industry is made up of four main sectors: advertising, public relations, digital marketing, and sales promotion. Each sector has its own unique set of skills and responsibilities. To be a successful marketing professional, you need to have a firm understanding of all four sectors. For example, if you’re in charge of advertising, your job is to come up with ways to attract customers by making products seem appealing or desirable. As an advertiser, it’s your responsibility to make sure ads reach the right people (by targeting demographics) and that they’re effective enough for people to take action on them (usually through purchasing). If you’re more interested in the social media marketing or SEO services than advertising though, this isn’t the route for you.
Location
The first step is finding the right location. You’ll want a space that’s large enough to accommodate your team and any equipment you need, but not so large that you’re paying for unnecessary square footage. Look for a space with good natural light and plenty of outlets for plugging in laptops and other devices. Once you’ve found a few potential locations, reach out to the landlords or property managers and ask about lease terms. They offer flexible leases, like month-to-month agreements, that could be an indication that they have excess space available.
If you know someone who works in real estate and can help negotiate on your behalf, all the better. If you won’t find anything immediately on Craigslist or Zillow (or if these options seem like too much work), contact a commercial real estate broker who can help match your needs with appropriate space.
Overcome Obstacles
Before you can even think about set up your own marketing company, you first have to overcome any personal obstacles that are holding you back. This may include things like a lack of confidence or not having enough experience. Once you’ve identified what’s holding you back, it’s time to start taking action. Take some time to research and educate yourself on the field. You’ll find out how easy the process is and how much potential there is for success.
First-hand Experience: Starting my own marketing company was the best decision I ever made in my life. My business has been booming since day one and I’m confident this will only continue as more people discover me.
Set Goals
Before you do anything, you need to have a clear idea of what exactly you want to achieve with your marketing company. Do you want to be a full-service agency? Do you want to focus on a specific niche? Once you know what direction you want to go in, you can start setting some specific goals. For example, if you want to be a full-service agency, one of your goals could be to acquire 10 new clients within the first year. Or if you want to focus on social media marketing, one of your goals could be to grow a client’s social media following by X% within 6 months.
Secure Funding
Before you can start your own marketing company, you’ll need to secure funding. This can be done through a variety of methods, such as taking out a loan, seeking investors, or using personal savings. Once you have the necessary funds, you can start thinking about things like office space and hiring staff. You’ll also want to make sure that you have all the proper licenses and registrations before getting started. If this sounds like something that’s in line with what you’re looking for, then there are plenty of resources available to help guide you through the process.
Become an Expert & Authority Figure
You need to be an expert in your field and be known as an authority figure before you can even think about starting your own marketing company. Fortunately, there are a few ways you can go about becoming an expert and building your authority. One way is to get a degree or certification in your field. Another way is to write articles or blog posts about your area of expertise. You can also give speeches or presentations on your topic of choice. Whatever route you choose, make sure you put in the time and effort to become a true expert in your field.
Grow & Multiply
Growing and multiplying is the key to success for any marketing company. You need to have a plan for how you will attract new clients and grow your business. Here are a few tips on how to start growing your marketing company: Check out websites like Upwork, Elance, and Freelancer to find talented freelancers who can help you with content creation, website design, etc. Find social media influencers who love the work that you do.
They might be willing to give their time or products in exchange for promotion on their social media pages which would increase awareness of your brand. Make sure you have at least one person working full-time on attracting new clients; they could be an intern or an entry-level position that doesn’t require previous experience if this is just a side project for now.