Internet marketing can be an excellent way to grow your business and create new revenue streams, but how can you decide which strategies will work best for you? Here are social media marketing strategies that have proven effective across a variety of industries and companies.
Table of Contents
The Ps of Marketing
The Ps of internet marketing are a product, price, place, promotion, position and the people who make them up. If you’re not using social media marketing, you’re missing out on a huge opportunity to connect with your customers and prospects. It’s time to get started.
People
People are the starting point for any marketing strategy. You have to be able to relate to your target audience and engage them on a personal level before you can expect them to do business with you. Your brand needs to be authentic, which means it needs to be seen as an extension of who you are as an individual. Social media allows businesses to show their personalities in a way that’s more authentic than traditional advertising.
Products & Services
In order for people to buy from you, they need information about what they can buy from you. There are two ways this happens: They find out through word-of-mouth or they find out through search engines like Google, Bing and Yahoo. The first method is more effective than the second because people tend to trust recommendations from friends and family over any type of advertising. Social media allows companies to share information about their products and services without requiring users to go through third-party websites like Amazon or eBay for product listings (which often contain inaccurate information).
Price & Value
Price is the first consideration to be made in any marketing plan. Pricing will determine how much of a company’s products or services are actually purchased by customers. Price is not only an indication of quality and value, but it also serves as a benchmark for future pricing decisions. Price should be competitive, but it must also be fair. Consumers have the right to expect that their purchase will be a worthwhile investment, and they should not have to settle for low-quality goods or services simply because they cannot afford anything better.
Value is another key aspect of internet marketing that consumers consider when making purchasing decisions. The value of a product or service lies in its ability to satisfy customer needs and desires, as well as meet their expectations about what it should cost. Value can be conveyed through many different channels, including advertising and packaging design.
Promotion
Promotion is the most important part of marketing. It is the process of attracting and communicating with customers to sell your product or service. Promotion can be anything from free samples to advertising on TV and radio, through to discounts and loyalty cards. In most cases, promotion involves a combination of all seven Ps of marketing, but in order to understand how they work together, it’s important to know which Ps are more important than others.
The promotion process involves creating awareness (of your product or service), encouraging people to understand its benefits and then getting them to try it out for themselves. Each step in the promotion process has its own unique challenges that you need to overcome if you want your message to get through successfully.
Bring other departments into the mix
A good internet marketing strategy should involve all departments. Marketing, sales and finance are usually the three major departments that need to work together for an effective social media marketing strategy. However, other departments such as legal and human resources can also play an important role in the success of a company’s social media marketing strategy.
For example, if you want to use Facebook ads, you’ll need someone in the office who knows how to set up an ad campaign. If you want to promote your website through Twitter or Instagram, then you’ll need someone who knows how to do that too.
Marketing
Marketing is one of the most important aspects of any company’s overall business plan. It’s also one of the most volatile parts of a company’s budgeting process because it requires constant monitoring and adjustment. The primary purpose of a marketing department is to attract new customers by creating awareness about products and services through advertising, public relations, promotion and brand messaging.
Sales
Sales is another key aspect of any successful business plan. Sales not only provide revenue but also helps to increase customer loyalty by offering discounts or other incentives that increase sales volume. In order to be successful at selling, companies must have specific goals in mind for each product line or service line they offer to their customers.
Finance
In today’s fast-paced business environment, finances are more important than ever before. Finance professionals must understand what their financial goals are for each year so they can meet them effectively while still balancing all other aspects of their businesses.
Make your social presence as timely as possible
Social media is the perfect platform to showcase your brand’s personality and values. It’s also a great way to build relationships and engage with customers. The most successful social media marketers use a variety of tactics to reach their audience, including posting regular updates, offering promotions and sharing content that appeals to their followers.
The key here is to be timely. If you create content for social media at different times, it can be confusing for your audience. They’ll wonder why you’re suddenly on there when they’re not expecting anything new. And if they’re not familiar with your brand, being visible all the time will make them think twice before engaging with you.
Create and curate engaging social content
One of the most effective ways to engage your audience is through social media. The key is to create and curate engaging social content that will bring people back to your page, while also helping them feel as if they are a part of what you are doing.
Social media marketing strategy is a process that involves the creation and curation of engaging social content. This content can be anything from images, videos or text, but it must be designed to engage visitors on social media platforms such as Facebook, Twitter, Pinterest and Instagram.
Social media marketers are looking for ways to help their businesses stand out from the competition. They want to inspire people to visit their website or share their brand with friends on Facebook.
Creating engaging social content is one way to achieve this goal. However, there are many other ways you can use internet marketing strategy in your business as well. Here are some ideas:
Create an account on a popular social network like Facebook or Twitter and use it as part of your business’s advertising strategy. Connect with other companies who have similar interests as yours so that they will also see your posts when they search for relevant keywords related to your industry. This will help increase the number of people who see your posts and hopefully click through from their newsfeeds to see what you have to offer them.
Share interesting articles about products or services you offer with followers who may be interested in learning more about them through social media channels like Facebook or Twitter.
Social Media Marketing Strategies
Packaging
The packaging your product comes in is an important part of any marketing strategy. The package not only protects your product and makes it stand out, but it can also establish an emotional connection with customers. Think about a typical retail store even if you have no interest in a product, you’ll probably stop and take a second look if it has a clever package design. And that same kind of attention-grabbing effect applies online as well. In fact, according to recent studies, nearly 70% of consumers say they would be more likely to buy from a company if its products are packaged well. So don’t underestimate how much impact your product packaging can have on sales.
People
The first thing you need to do when setting up your internet marketing strategy is to decide who your target audience is. Don’t start using social media until you have a clear idea of who you want to market to and how often you want them to see your content. For example, do you want a few people or thousands of people viewing each post? Do you prefer passive viewers or active participants? How frequently will they be viewing and engaging with your content? These questions all need answers before moving forward.
Positioning
No matter what you sell, your business is unique. You have a different value proposition than every other company in your niche and that’s a good thing. So how do you make sure people know about it? By creating positioning statements and objectives for internet marketing campaigns, and incorporating them into every piece of content you create. A positioning statement is exactly what it sounds like: a short phrase or sentence that describes your company’s value to potential customers.
Prices
You can’t know if your content is resonating with your audience if you don’t pay attention to what they are saying and sharing. Monitoring social media channels gives you an idea of how people are responding to your business as well as your competitors. It will also help you decide what sort of content you should be creating more or less in order to have a stronger online presence.
Assess what’s working, what isn’t and how to keep improving
Before you begin crafting your internet marketing strategy, take a moment to take stock of what’s working and what isn’t. A few questions to consider: Have any posts really taken off? Has a post ever resulted in a PR nightmare? What have you been missing out on by posting so infrequently (or too often)? How much is your business spending on social media efforts? Is it worth it?
Promotion
The best ways to promote your business on social media are directly related to what you’re selling. For example, if you sell a mobile app that improves people’s listening skills, then you can run a contest where you reward people for sharing how they improve their own listening skills.
Place
Inexpensive but effective. The goal is not only to reach a lot of people and drive traffic but also to develop a community so that you have access to potential leads for future sales. You can offer promotions (maybe limited time) or contests that generate leads. This can be done with Facebook, Twitter, and Pinterest. Generate some initial buzz through your website by posting articles related to your product/service. Start a newsletter (in fact, start many newsletters). Provide free tips in exchange for their email address and use that list as an information resource going forward.
Product
In most cases, businesses and companies use internet marketing for one of two reasons: either it’s a tool that aids in customer service, or it’s used as a direct marketing tool. If you’re using social media marketing for customer service, then you already know what your goals are there aren’t too many other factors involved. However, if you’re looking to grow your business through social media marketing without sending any direct messages or trying to sell anything directly, then you need a strategy that works on multiple levels.