Copy-writing, in the most basic sense, is the act of creating content for websites and other online marketing sources. That are sure to resonate with users and entice them to perform some sort of the desired action. If you want to know how to perform copy-writing, the first thing you need to learn the basics of copy-writing.
Table of Contents
Why do you need a Professional Copywriter?
Your website is one of your most important business tools. It’s your storefront, it’s how you communicate with people, it’s where you make sales. So why would you use anything but a professional copywriter? The better question is, Why wouldn’t you? As copywriters or graphic designers, people are often approached by friends asking for help with their projects. Because you know their level of skill and education about content creation, they always encourage them to hire someone else. Many times they start working on things themselves, only to be disappointed with the results later on when they could have saved themselves. Some headaches if they had just started out working with an expert from day one. Graphic design is no different. If you’re not versed in graphic design, then you should hire someone who knows what they are doing.
What is content marketing copywriting?
The biggest lesson that learned from a content marketer is that there are two types of copy: One written for branding, and one written for clicks. That might sound like an oversimplification, but once you know what kind of copy you’re writing and who it’s going out to you can tailor your messaging accordingly. Good branding copy should convey your company’s personality or reflect its mission in a way that makes readers want to be a part of it. However, if you’re looking for more visibility, you probably need a good clickbait copy. Clickbait has gotten a bad rap over the past few years, but at its best, it’s not deceptive or misleading; rather, it captures attention by promising something interesting.
All you need to know about SEO writing
What is SEO? SEO, or search engine optimization, is all about modifying text on your website so it has higher visibility in search engines. The goal of SEO writing is to draw more people’s attention to your site by making sure certain keywords are visible when people perform online searches. For example, if you run a hair salon and want more clients, you could optimize your site for hair salons in Los Angeles or short haircuts for women. There are far too many factors that influence where a site will appear in search results for us to be able to pin down exactly how much traffic any one link will generate therefore you must target different variations of long-tail keywords.
Writing headlines – the science behind it
Neuroscientists have found that certain words trigger strong reactions in our brain. They’re called emotionally valenced triggers, which means they give us a positive or negative emotional response. For example, delicious gives us a positive reaction while poisonous gives us a negative one. As writers, we want people to feel good about our headlines so we use these types of words: delightful, surprising, intriguing. Words with an emotional association like guarantee also grab readers’ attention it’s very difficult for them not to take notice of something that gives them a guarantee.
Read more on SEO copywriting tips here
SEO copywriting is arguably one of the most sought-after online marketing skills. Fortunately, anyone can learn SEO copywriting. Follow these guidelines for creating more appealing content for your readers, and increase your traffic as a result. This works especially well for a B2B firm with content marketing as part of its lead generation strategy. Here are 10 simple guidelines every content marketer should follow if they want to sell more stuff over the internet: If you’re not familiar with SEO Copy-writing, it’s writing your post in such a way that search engines will pick up on what you’re trying to say. So what does this mean? It means including relevant keywords without being spammy or redundant. What do I mean by relevant keywords? Words or phrases related to your business that you think people might type into Google when they’re looking for information about your product or service.
Designing with emotion and feeling will get the best result
Creating a product is no easy task. Though you can certainly create something off of pure functionality, users care about more than just how easy it is to use. If you want your product to be successful, your design must convey emotion and feeling to create an emotional connection with users. Nielsen found that 90% of customers say they have an emotional connection with a brand compared with only 33% who said they had a physical attachment. This means companies need strong branding for their product or service not only to look good but also to be memorable.
Copy-writing is the heart of advertising
A brand is nothing if nobody is aware of it. And while a logo or a tagline may resonate with customers, nothing speaks louder than a copy. You can spend thousands on a television ad that is funny, sexy or touching, but if your customer cannot understand what it’s about, then it’s worthless. A great writer makes their ideas resonate with consumers in ways they might not even realize but they know something feels right or true. There are all kinds of copywriters out there, so make sure you hire someone who knows how to create messages that connect people with brands and can translate those messages into powerful advertising and marketing campaigns.
Copy-writing is the art of communicating your message
Find a means of expressing your unique selling proposition in a way that resonates with readers. Great copy is written from an understanding of what customers want and need, as well as what they believe. Identifying these desires and then delivering on them is fundamental to creating great copy that inspires action. When creating your next piece of copy, focus on something readers will gain by taking action. Then create a call to action (CTA) that invites the reader to take this desired course of action.