How to learn the basics of marketing automation online for free

marketing automation

Marketing automation software can be confusing and intimidating to new users, especially with all the different available features. You may not need all of these features, however, and you don’t have to spend thousands of dollars on this kind of software to implement marketing automation. With these tips on how to learn the basics of marketing automation online for free, you’ll be able to implement this valuable tool without breaking the bank.

Set up a Google account

You can set up a Google account by visiting the Google website and clicking on the Sign In button. Once you have signed in, you will be asked to provide some personal information, such as your name and email address. After you have provided this information, you will be asked to create a password. Once you have made a password, you will be able to access your account and start using Google services.

Choose a blog platform

WordPress is a popular blog platform that offers a free plan which is perfect for getting started. You can also find many themes and plugins to customize your blog. Another popular option is Tumblr, which also offers a free plan. There are many other platforms available, so be sure to do some research to find the one that best suits your needs. To get started with WordPress, download it here. Once you’ve downloaded it, go ahead and set up an account with a username and password (you can always change these later). Follow the prompts to fill in any personal information you want to include on your blog. On the next screen, you’ll be prompted to choose between installing WordPress now or scheduling and installation later.

Choose to install now so they can continue with this tutorial. When prompted for installation location choose Localhost since they’re going to install it on their computer rather than live on another server somewhere else (this will make things much easier). Next, enter your site’s domain name or IP address into the URL field and click I’m done setting up my new website when finished.

Get on email newsletters

A great way to learn about marketing automation is to sign up for email newsletters from platforms or companies that offer it. This way, you can get an inside look at how these businesses use automation and what kinds of results they’re seeing. Plus, you can learn about new features and updates that you might not have known about otherwise. Here are a few places to start

HubSpot’s Inbound Academy has three courses on Marketing Automation: Introduction to Marketing Automation, Creating Landing Pages with Marketing Automation and Automating Your Customer Journey. 

ActiveCampaign offers a two-week class called The Practical Guide to Marketing Automation. They cover content such as campaign segmentation, automating outreach, nurturing leads through drip campaigns, and more.

Create the content on your blog

The internet is a vast resource of information, and if you want to learn about marketing automation, there are plenty of ways to do so online for free. You can start by reading articles or watching videos about the topic. Once you have a basic understanding, you can begin experimenting with some of the tools and software available. Many platforms offer free trials, so you can explore different features and see what works best for your needs. As you become more familiar with the ins and outs of marketing automation, you can start implementing it into your own business. By taking advantage of all the resources available online, you can quickly learn everything you need to know about this powerful tool.

Follow influencers in your niche

Keep up with the latest trends in your industry by following influencers on social media and reading their blog posts. Many of these thought leaders offer free resources, such as e-books and webinars, that can teach you the basics of marketing automation. In addition, there are several helpful articles and tutorials available online. By taking advantage of these free resources, you can quickly learn the ropes of marketing automation without spending any money and also learn about sales generation.

Learn how to write good PPC ads

Pay-per-click (PPC) advertising is a form of digital marketing where advertisers pay a fee each time their ad is clicked. PPC ads are displayed on search engines, social media platforms, and websites. To be successful with PPC advertising, you need to write good ads. Here are seven tips to help you create compelling PPC ads: 

1. Understand your customer – what do they want? 

2. Be clear about your offer – what’s in it for them? 

3. Establish credibility – who am I? 

4. Focus on one key message per ad – make it clear and simple 

5. Make sure your keywords match the personas’ interests – what phrases should I use in my PPC ads? 

6. Include a link to your website – tell me more. 

7. Tell people how to get started – let’s get them engaged.

Build links

There are several ways you can learn the basics of marketing automation online for free. One way is to use an article directory. An article directory is a website that contains a collection of articles on a variety of topics. You can search for articles on marketing automation and read through them at your leisure. This is a great way to get started because you can learn at your own pace and go back and review concepts as needed. Plus, you’ll have a resource to refer back to when you need it.

Write articles yourself

You can start by researching and writing articles yourself. This is a great way to get started with marketing automation, and it will give you a feel for how the process works. Plus, it’s a great way to get your name out there and build up a portfolio of work. Your first step is deciding what kind of content you want to create: an in-depth tutorial or a short guide? also read about current markteing trends.

Here are some steps that should help make this decision: 

  • What topics are trending right now? 
  • What problem does your target audience have? 
  • What pain points do they have about that topic? 
  • What are their needs and wants related to that problem? 
  • Once you’ve decided on the type of content, take some time to figure out what your angle is going to be. Is this going to be more about providing an overview or covering every aspect of the topic in detail? 

Use an article directory

and help you familiarize yourself with the concepts and terms used in marketing automation. Plus, you can find many helpful articles that will give you a good foundation on which to build your knowledge. Best of all, using an article directory is completely free. You can search through articles and see if any catch your eye or interest you. The first step is often the hardest, but it doesn’t have to be. You’ll find that once you start reading about marketing automation, things will become much clearer.

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