Launching a brand marketing campaign can be difficult, but social media sites like Pinterest make it possible to easily spread the word about your business and its products to hundreds or thousands of people in just a few clicks. But how do you get started? Follow these tips to create an effective Pinterest brand marketing campaign that will have people buying what you’re selling in no time.
Table of Contents
Choose your target market
When you’re starting a business, it’s important to identify your target market. This will help you determine where to focus your marketing efforts and how to appeal to potential customers. Keep in mind that your target market can be as specific or general as you want. For example, you might target busy moms who are looking for quick and easy dinner recipes. Or, you might target people who are interested in health and fitness. Once you’ve identified your target market, you can start planning your Pinterest marketing strategy. To successfully use this platform, follow these steps:
- Determine the type of content you’ll share on Pinterest: Some examples include images of products or blog posts about company news.
- Determine what type of audience you’re targeting: You can decide if you want to target those with an interest in your industry (such as fashion), those with an interest in one of your products (such as wireless speakers), and those who live near you (such as locals) or all three groups at once.
- Decide what kind of pins work best for your audience: If they like pictures, create boards with lots of high-quality images. If they like videos, create a video board full of relevant videos from YouTube and Vimeo.
Identify all of the influencers in this market
You’ll want to identify all of the influencers in your market before you start your brand marketing campaign via Pinterest. To do this, search for keywords related to your business and see who comes up. Once you’ve identified some key influencers, follow them and engage with their content. This will help you get on their radar and start building relationships.
If you have a budget for advertising, this is a great place to spend it. Influencer ads are an easy way to drive traffic without doing any work other than identifying the right person or company. They can be pricey though – between $5-10k per month on average. But there’s a lot of value to that investment: For example, if you’re running an influencer ad campaign and getting 500 clicks per day, that’s only 10 cents per click. Plus, influencer ads give you more control over what people see – instead of showing everyone your post, you can show it only to those who fit your target audience.
Choose a call-to-action you can implement on Pinterest
1. First, create a business account on Pinterest if you haven’t already.
2. Next, create boards that are relevant to your brand and industry.
3. Start pinning images, infographics, blog posts, and other types of content that are in line with your brand message.
4. As you’re creating pins, be sure to include descriptive text and a link back to your website or blog.
5. In addition to creating your pins, re-pin content from others that is relevant to your brand.
6. Once you have a good amount of content pinned, start following other users and interacting with them via comments and likes. It’s important to build your following by interacting with others who are posting similar content to yours.
7. When someone follows you, send them a direct message thanking them for the follow and letting them know about all the great pins they can expect from you in the future.
8. After some time has passed, it might be a good idea to organize all of your boards into different categories so that followers can easily find what they’re looking for based on their interests (e.g., travel board).
9. Lastly, take some time every week or month to go through old content that’s not performing well anymore and replace it with new ideas.
Pin something every day (or at least once per week)
1. To get started with using Pinterest for marketing your brand, you need to be active on the platform.
2. This means creating new pins every day, or at least once per week.
3. You can start by pinning images that represent your brand, products, or services.
4. Be sure to include keywords in the descriptions of your pins so that people can easily find what they’re looking for.
5. In addition to keyword-rich descriptions, also be sure to use hashtags on your pins.
6. Once you have a few dozen pins up, you can start creating boards dedicated to specific topics related to your brand.
7. For example, if you sell jewelry, you might create boards entitled Wedding Day Essentials and Style Ideas.
8. If you sell clothes, try Spring Trends and Outfit Inspiration.
9. Finally, be sure to keep adding new content as often as possible.
10. It’s important to stay active on the platform because it will attract more followers who are interested in your business and what it has to offer them.
Give each pin a call-to-action
1. Create a board that is representative of your brand and what you want to promote.
2. Make sure the images on the board are high quality and attractive.
3. In the description for each pin, include a call to action that is relevant to the image.
4. Use keywords in your descriptions so that people searching for similar content can find your pins.
5. Repin other peoples’ content that is related to your brand or industry.
6. Comment on other peoples’ pins to start a conversation and build relationships.
7. Follow other users who have interests similar to yours.
8. Comment on and share content from other users who are relevant to your industry.
Pinterest as an upcoming social media
Pinterest is an up-and-coming social media platform that can be extremely beneficial for businesses and brands. To maximize its potential, it’s important to understand how to use it correctly. One of the best ways to get started with this is by following a few key steps:
1) Create a business account on Pinterest
2) Fill out your profile page by adding links to relevant content about your business or company. For example, if you have a clothing line, you might link to different styles of clothes or what colors are in season at the moment. If you have a food company, you might link to recipes or cool tricks for cooking dinner quickly.
3) Start pinning images that connect with people on different levels, funny images might attract viewers who want something entertaining, while instructional images will help those who need direction or information on how to make something they want to cook/bake/do themselves.